About Jude

Jude Bainbridge Hamilton MA MBA FCIPD

I am an executive coach with twenty years’ experience of leading people, delivering projects, developing teams and implementing change at HR Director level in medium-sized businesses, voluntary organisations, educational institutions and large corporates.

Jude Bainbridge-Hamilton

My approach reflects my experience of working in no-nonsense, high-pressure environments.  Words used to describe me are:

  • straightforward
  • genuine
  • structured
  • positive

I have experienced how outstanding coaching creates the conditions for people to turn their lives around and make changes that they would never have believed possible. My mission is to enable others to experience this too.


I work from a philosophy that we are ‘whole’ persons whose physical, rational, emotional and spiritual dimensions affect each other and need attention.  I have a deep respect for individuals and their value which is rooted in my Christian faith.

I use the following tools and approaches in my coaching:

  • Emotional Intelligence
  • Transactional Analysis
  • Human Givens
  • Myers Briggs
  • Neurolinguistic Programming
  • Knowdell Career Values and Skills
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At Better Up, we work with many of the top Fortune 100 organisations.
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eCoachPro clients include:

  • Aegon
  • BAM Construction
  • Elsevier
  • CERN
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I have coached over two hundred professionals from over thirty nationalities in sectors ranging from leading edge Tech and Media through Manufacturing, Research, Construction, Professional Services, Education and some of the biggest NGOs in the world.

My previous employers as a Senior HR Professional/HR Director include:

  • AstraZeneca
  • Bridon International
  • Anglian Water
  • BGL Group
  • Towergate Insurance

My private clients include Senior Civil Servants, In-house Legal Counsel, School Federation Principals and Leadership Teams, Charity CEOs, young professionals and entrepreneurs.

I bring my compassion, hard-won coaching skills and credentials and twenty years of fast-moving and complex corporate HR experience to bear in a tailored, flexible, personal way to suit each client.


  • Masters in Coaching and Mentoring Practice (Distinction), Oxford Brookes University
  • Winner of the APECS award 2023 for contribution to business-focussed coaching
  • I am accredited as a Senior Practitioner of the European Mentoring and Coaching Council and am qualified as an ecoach with eCoachPro and a Fellow BetterUp coach.
  • I have an MA in Modern and Medieval languages from Cambridge University, an MBA from Durham University and am a Fellow of the Chartered Institute of Personnel and Development.
  • I have trained with the Human Givens Institute and am licensed to deliver PSI Global Emotional Intelligence materials including personality profiling and Emotional Intelligence profiling and team workshops.
  • Mental Health First Aider in Coaching
  • Accredited Physical Intelligence Coach
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Mental Health First Aider MHFA England
Certified Physical Intelligence Coach

Code of Ethics

I abide by the Chartered Institute of Personnel and Development (CIPD) Code of Professional Conduct and the EMCC Global Code of Ethics for Coaches.  I also receive regular supervision for my coaching work and have a coach in addition to undertaking extensive ongoing professional development.

Thank you Jude for a positive and engaging experience. As Brene Brown says in her book Daring Greatly…’all humans seek engagement, trust and connection’ and Jude is the perfect professional coach to create the right environment for this to happen.

I trusted Jude to give impartial, insightful advice on strategic issues ranging from organisation development and design to our long term approach to people capability.

She is strong on execution, both in terms of managing major change projects (for example, the change of our pension arrangements) and also in upgrading and deploying our wider policy deployment system.

Jude’s coaching skills are remarkable. She clearly has a profound knowledge of professional coaching and empowered me to build on my own self-knowledge and to reframe situations and build on my own strengths.